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SCHEMA is a brand campaign and experience studio.

Based in Los Angeles, New York, and Vancouver.

Also the founders of SARI-SARI.
We work with culturally fluent brands and institutions to design focused, high‑impact campaigns and brand experiences — balancing strategy, creative direction, and execution.
 










KIM
SAIRA


(SHE/THEY)







KIM IS A QUEER SOMATIC HEALER, SOUL PURPOSE COACH, AND WELLNESS CONTENT CREATIVE, WHO CENTERS WHAT EMOTIONAL HEALING CAN LOOK LIKE, SPECIFICALLY FOR IMMIGRANTS AND ASIAN AMERICANS 













SOMATIC ACTIVATED HEALING FOR NIKE










HBO











INSTAGRAM











INSTAGRAM












OPEN


ADOBE




ECCO


KIN EUPHORICS











NIKE




















.           















AUTHENTICALLY U


KIM’S COACHING MASTERMIND, AUTHENTICALLY U, CONSISTS OF ASIAN WOMEN AND FEMMES WHO ARE SEEKING TO LEARN WHAT EMBODIED ABUNDANCE MEANS THROUGH CONNECTING WITH THEIR SOUL PURPOSE, TUNING INTO THEIR INTUITION, AND LEARNING HOW TO REST.